Discover the ranking factors that matter most in 2025 — from E-E-A-T signals to Core Web Vitals and AI-driven search features.
Google's AI-driven algorithms have shifted the game. The days of keyword stuffing and link farming are gone. Today, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the dominant ranking signal.
Core Web Vitals: Still Critical
Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) remain foundational. Target: LCP under 2.5s, INP under 200ms, CLS under 0.1.
The AI Content Question
AI-generated content is not penalized by default — but thin, unoriginal content is. Layer genuine human expertise on top of AI assistance. Original research, unique data, and expert quotes signal authenticity.
Technical SEO Fundamentals
Schema markup, Core Web Vitals, XML sitemaps, canonical tags, mobile-first indexing — these create the foundation on which content can rank.
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